Case Study SEO
A Working Case Study On Blue Hat SEO Tactics

Day 2

Alright, it’s been around 18 hours and only my index page has been indexed. I’ve added a 24 hour cache layer so the content doesn’t change/nor links for 24 hours so google doesn’t think I am changing my content all the time on the same pages. I’ve also gone to a few of the pages from a couple different IPs & Proxies and generated a couple dozen page request trying to use the AdWords SEO tactic calling out to Google’s bot. So far it hasn’t yielded any results.

In the meantime
So, I stated before that I am not doing affiliate marketing; however the point of this exercise is to learn. And after a conversation with a couple of people in #rainbowseo, pretty active group on SEO, I decided to try my hand. So I took a recommendation from a guy on a product, found a decently searched term that had the available domain (it was a long tail search) and set up an affiliate site. This is my first attempt, and here were my steps:

  1. Browsed over to TemplateMonster and found a nice, clean template I think I could use.
  2. Designed my own version of the Template with changes I liked (saved me $70, and I had more control)
  3. Cut up the layout into xHTML / CSS
  4. Set up rewrite mod to push everything besides index.php to viewarticle.php
  5. Wrote logic to take /whatever+this+term+is/ as the keyword term and stored it as a variable, then the page picks out of a list of templates (so far 40), and replaces %term% with whatever the keyword term is. So for instance a template might look like “…cool information on %term%, but act now!….” and it would then be “…cool information on whatever this term is, but act now!..”. Then I have a list, of about 700 terms for this product in an array. I pull about 25 random links, shuffle the array, and put them on the site. So let’s say one of the random link terms is “cool stuff” it would generate /cool+stuff/ which would invoke the logic state above. That’s it.
    (All terms, content, images were provided by my affiliate marketing, took about 30 minutes of effort from me to take it from their page into my system) 
  6. Pushed it to my server, set up the apache vhost for the domain.
  7. Then I set up adsense & analytics for it, went and generated about 20 page request.
  8. Created a wordpress blog about the product, and linked to it on the blogroll & made one post in the blog. Will add a post every other day.

That’s it. Now I just have to wait and see, there are a few things I haven’t done here that I, and you, should note. There is no caching layer, meaning every page request even on the same uri would generate different links, different content, but the same keywords. I am going to wait and watch how Google handles this and compare it to my other site I made on Day 1 where I have a 24 hour cache.

Back To The Main Project
So, today isn’t complete just yet. I need to make sure I stay active on the main project at hand so I went back to 2 of my 3 blogs that I created on Day1 targeting area + term, wrote a new post on each one about the area + term and submitted it. All the blogs, of course, are already indexed with Google. Hopefully in the next couple days, a few more pages will get indexed from the site I made on Day 1. Only time will tell :) Been a long day, I’m taking off.

No Responses to “Day 2”

Leave a Reply